No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, or they bought the biscuit from the student for $24,000.
[flvplayer http://bcs.duapp.com/newce1/media/3-26.mp4 400 300]
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1, No one can avoid being influenced by advertisements.
Advertisements always exert influence on everybody.
No one ,avoid, 双重否定
No students can avoid being influenced by their teachers
2, Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us..
让步状语从句，though, although,as引导让步状语从句，句子要采用倒装形式（ adj. / adv. / n. / v.用在as之前）
1．adj. + as + 主语+ 谓语
Rich as he is, he is not happy.
Tired as I was, I try to help them.
2．adv. (much ) + as + 从句
Much as I like you, I will not marry you.
Much as I hate do it, I must stay home and study English.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。
3．v. + as + 主语 + 助动词
Try as they may, they will never succeed.即使他们很努力，但他们不会成功。
Object as my parents may, I decide to do it.不管我父母怎样反对，我都决定要这样做。
3，In their efforts to persuade us to buy this or that product,
1. n. (U) 努力，竭尽全力 （需要花费脑力和体力的事情）
Eg.: It took a lot of effort to lift the box.
A great deal of effort has gone into this exhibition.
2. n. (C) 努力，竭尽全力 make every effort
Eg.: We are making every effort to study English.
in one’s effort to do:为了干好某事，在干好某事的努力过程当中
Eg.: The company is selling off some of its buildings in their efforts to save money.
In their efforts to learn English well, they spend a lot of time.
4, advertisers have made a close study of human nature and have classified all our little weaknesses.
make a close (careful ) study:对什么做了仔细的研究
Advertisers make every effort in order to sell their products
5, Advertisers discovered years ago that all of us love to get something for nothing.
get something for nothing ( free ): 免费得到…….
6, They devise hundreds of competitions which will enable us to win huge sums of money.
enable sb. to do: 使某人能够做某事
Eg.: Hard work will enable you to pass the examinaiton, otherwise, no way.
7, Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
make it possible for sb to do sth 使……可能
Eg.: His fwe material possessions make it possible for him to move from place to place with ease.
The money he won made it possible for him to make a tour around the world
8, The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory.
responce = reaction: 反映
before long = soon, shortly
biscuits of all shapes (sizes ), shoes of all sizes
9, It seemed certain that this would win the prize.
.It seemed certain that...
We are sure / certain...
It is certain...
1．指人的关系代词：who, whom, whose, that 的用法：
（1）作主语（who, that ）
Those who are going to play in the match are to meet at the gate at 1:30 after lunch.
在本句中，先行词是those；关系代词who引导定语从句，同时代替先行词在从句中担任动词are going to play 的主语。
（2）作宾语包括作介词宾语（whom, that ）。此种情况下的关系代词可以省略；
This is just the man(whom/that) I want for the job.这正是我要的做这份工作的人。
在本句中，先行词是the man；关系代词whom/that 引导定语从句，同时代替先行词在从句中担任动词want 的宾语。
如：The book from which I got a lot of useful information was written by a famous scientist.
The book (that /which) I got a lot of information from was written by a famous scientist.
【Multiple choice questions】
tempt vt.诱惑, 引诱, 吸引, 使感兴趣
disposal n.处理, 处置, 布置, 安排, 配置, 支配
4>C be proud of
5>B love doing / love to do
6>A 本句描述的是事实, 不该用if条件语句。
7>C in length（adv.长度）, in height
in width（adv.宽度方向上）, in weight, in depth
some or other (不确定的)某一个 = this or that
one or other 或者这个, 或者那个
10>D attraction n.吸引, 吸引力
11>B occupy（vt.占有, 拥有, 占领, 占据）= take up 占据