新概念英语第三册26:Wanted: a large biscuit tin
 

一、听力mp3

(请同学们先听一边课文听力,再逐次查看课文与翻译内容。)
 

 
1.课文
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, or they bought the biscuit from the student for $24,000.
 
2.翻译
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本性,并把人的弱点进行了分类。
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不久,形状各异,大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干,重达500磅左右。相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅,看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了,用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。
 

二、学习视频

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三、课文精讲

(课文精讲根据顺序分析课文重点)
 
(Attention: The following points are not covered by the video. It is better for you to watch the video or listen to the MP3 first and try to take notes on your own. Then you may check here to get more details. )

1, No one can avoid being influenced by advertisements.

Advertisements always exert influence on everybody.

No one ,avoid, 双重否定

No students can avoid being influenced by their teachers

2, Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us..

让步状语从句,though, although,as引导让步状语从句,句子要采用倒装形式( adj. / adv. / n. / v.用在as之前)

1.adj. + as + 主语+ 谓语

Rich as he is, he is not happy.

Tired as I was, I try to help them.

2.adv. (much ) + as + 从句

Much as I like you, I will not marry you.

Much as I hate do it, I must stay home and study English.虽然我不愿意这么做,但我今晚必须呆在家里学习英语。

3.v. + as + 主语 + 助动词

Try as they may, they will never succeed.即使他们很努力,但他们不会成功。

Object as my parents may, I decide to do it.不管我父母怎样反对,我都决定要这样做。

3,In their efforts to persuade us to buy this or that product,

effort

1. n. (U) 努力,竭尽全力 (需要花费脑力和体力的事情)

Eg.: It took a lot of effort to lift the box.

A great deal of effort has gone into this exhibition.

2. n. (C) 努力,竭尽全力 make every effort

Eg.: We are making every effort to study English.

in one’s effort to do:为了干好某事,在干好某事的努力过程当中

Eg.: The company is selling off some of its buildings in their efforts to save money.

In their efforts to learn English well, they spend a lot of time.

4, advertisers have made a close study of human nature and have classified all our little weaknesses.

make a close (careful ) study:对什么做了仔细的研究

Advertisers make every effort in order to sell their products

5, Advertisers discovered years ago that all of us love to get something for nothing.

get something for nothing ( free ): 免费得到…….

6, They devise hundreds of competitions which will enable us to win huge sums of money.

enable sb. to do: 使某人能够做某事

Eg.: Hard work will enable you to pass the examinaiton, otherwise, no way.

7, Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.

make it possible for sb to do sth 使……可能

Eg.: His fwe material possessions make it possible for him to move from place to place with ease.

The money he won made it possible for him to make a tour around the world

8, The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory.

responce = reaction: 反映

before long = soon, shortly

biscuits of all shapes (sizes ), shoes of all sizes

9, It seemed certain that this would win the prize.

.It seemed certain that...

注意:用it 做形式主语表示肯定时,要用certain,而不能用sure.

We are sure / certain...

It is certain...
 

四、单词学习

1、提示:n.名词、adj.形容词、vi.不及物动词、vt.及物动词、adv.副词、prep.介词、pron.代词、int.感叹词、num.数词、abbr.短语缩写
2、双击或选中某个单词可划词查字典,如下图:(手机端无法使用此功能)

划词工具示意图

划词工具示意图

3、单词列表:
influence
v. 影响
pride
v. 骄傲
taste
n. 鉴赏力
exert
v. 施加
subtle
aj. 微妙的,难以捉摸的
advertiser
n. 做广告的人
classify
v. 分类
magic
adj. 有奇妙作用
sample
n. 样品
devise
v. 设计,想出
capture
v. 吸引,赢得
manufacturer
n. 生产厂家,制造商
wheelbarrow
n. 独轮手推车
boot
n. (汽车尾部的)行李箱
ingredient
n. 配料
crane
n. 起重机
anticipate
v. 预期,预料
 

五、重点难点

定语从句(五)

1.指人的关系代词:who, whom, whose, that 的用法:

(1)作主语(who, that )

Those who are going to play in the match are to meet at the gate at 1:30 after lunch.

那些参加比赛的人午饭后1:30在大门口集合。

在本句中,先行词是those;关系代词who引导定语从句,同时代替先行词在从句中担任动词are going to play 的主语。

(2)作宾语包括作介词宾语(whom, that )。此种情况下的关系代词可以省略;

This is just the man(whom/that) I want for the job.这正是我要的做这份工作的人。

在本句中,先行词是the man;关系代词whom/that 引导定语从句,同时代替先行词在从句中担任动词want 的宾语。

(3)当关系代词紧跟介词作介词宾语时,不能用that,也不能省略,

如:The book from which I got a lot of useful information was written by a famous scientist.

我从中得到许多有用信息的那本书是一位著名科学家写的。

但是当介词放在从句末尾时,作为介词宾语的关系代词可以用that 并且可以省略。

如上头两句可改为:

The book (that /which) I got a lot of information from was written by a famous scientist.

 

六、课后练习答案

  【Multiple choice questions】
  1>D
  tempt vt.诱惑, 引诱, 吸引, 使感兴趣
  disposal n.处理, 处置, 布置, 安排, 配置, 支配
  promote vt.宣传,推销(商品)
  2>A
  
  3>C
  
  4>C be proud of
  
  5>B love doing / love to do
  
  6>A 本句描述的是事实, 不该用if条件语句。
  当修饰主语的定语从句过长而谓语过短, 一般将定语从句置于句位。
  
  7>C in length(adv.长度), in height
  in width(adv.宽度方向上), in weight, in depth
  
  8>D
  
  9>C
  some or other (不确定的)某一个 = this or that
  one or other 或者这个, 或者那个
  
  10>D attraction n.吸引, 吸引力
  
  11>B occupy(vt.占有, 拥有, 占领, 占据)= take up 占据
  12>A